I wish I could say that we have flourishing courses at here at City on entrepreneurial journalism, with new biz models and so on. But we don't, yet. Our Magazine course does require students to shape and present a new business idea which then gets taken apart by experts and by the class. Our publishing (that is to say largely book publishing) course does even more of the same. But this kind of exercise is not yet general for our 600+ graduates and undergraduates and I'm keen to spread this sort of learning so that it reaches all our students and strengthens their hand in the years ahead.

Two dimensions which I think are important: (1) sustainability and (2) the chemistry of teamwork in a small outfit.

1) In almost anything to do with entrepreneurial activity, there's a huge concentration on the elevator pitch and preparing for the mauling from the audience. TV shows like Dragon's Den (apologies to the US - this is a massively popular British TV show featuring a jury of hard-bitten business gurus chewing, and mostly spitting out, new business ideas) only reinforce this. A business idea for sustaining a new form of journalism is not about making a quick killing: it needs legs, strength to survive imitation by new competitors, the ability to create a platform which lasts.

2) On an assumption that was perfectly good in the past, many journalism courses assume that their students will join large journalism outfits of several hundred - if not thousands - of people. This is a particular kind of working culture and jobs in them tend to be relatively specialised. Working in teams of, say, less than 10, is a different business and requires a degree of flexibility and skills of collaboration which are worth drawing attention to.

My hunch is that the very best way to teach this is in experimental local news sites working on the ground in central London, just north of the financial district where we're located. At the moment, our students on all platforms make their own papers/magazines/programmes/blogs from that local material but for internal consumption. If we could find a way to do that while helping experiments in local news in real time, the enterpreneurial aspects would be a natural part of the experience.